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5月17日,瑞幸咖啡在纳斯达克挂牌上市。当日开盘即以25美元高开,与其17美元的发行价比较,涨幅挨近50%。到5月22日收盘,瑞幸咖啡股价已跌至14.75美元。

关于它的高调上市及后续的股价大跌,星巴克不知作何感触。

图片来历:视觉我国

Competitionin the Chinese coffee market will challenge Starbucks , but the Seattle giant can still rely on that market to help drive growth because of its differentiated model, acc海岸线文学,汪明荃,node-雷竞技_雷竞技官网ording to new research.

星巴克将遭到我国咖啡商场竞赛的应战,但一项新研讨标明,这个西雅图伟人依然能依靠我国商场完成增加,由于星巴克的运营形式不同。

Starbucks stock (SBUX), up 18% in 2019 t吴峙轩hrough last week’s close at $76.15, has generally risen all year, outperformingthe S&P 500. That’s happened with investors monitoring the company closely on two primary fronts: the domestic market, which management hopes to strengthen, and China, from which most of Starbucks’ growth is likely to come.

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星巴克股票(SBUX)上星期收盘价是76.15美元,在2019年增加了18%。整体来看,这只股票全年都在涨,优于规范普尔500指数。这多亏了投资者们在两方面亲近监督着公司:管理层期望加强的国内商场,以及我国,现在星巴克的生意增加首要来历于我国。

The IPO this month of Luckin Coffee, a Chinese competitor that has largely built its fast-growing business around pricing and digital accessibility—along with a boom in stores—has given investors a clearer view of the challenges in China. Luckin Coffee stock (LK), however, has fallen so far after a first-day surge, with the shares down some 25% since their IPO.

瑞幸咖啡本月的上市让投资者对我国的应战有了一个更清楚的知道。瑞幸咖啡是星巴克在我国的竞赛对手,这家公司在价格和数字移动方面生意做得很大、开展得很快,实体店开设敏捷。可是瑞幸咖啡的股票(LK)在首日狂涨之后下跌了,自上市以来跌了大约25%。

“Luckin’s rapid store growth pace, 潘径中学which targets 4,500-plus st海岸线文学,汪明荃,node-雷竞技_雷竞技官网ores by the end of 2019 from about 2,400 at the end of March, and a more discount/value-centric menu a错爱邪魅总裁nd mobile pick-up focus, is differentiated and represents an increasing competitive challenge for Starbucks,” UBS analyst Dennis Geiger wrote Friday 子洲醉汉as he reported on a survey of 1,000 Chinese coffee drinkers.

“瑞幸咖啡门店增加速度很快,方案从3月底的2400家门店扩展到2019年末的450pornos0多家。瑞幸咖啡采纳的是扣头/价值为中心的菜单和移动付出、门店自提的战略。这种形式与星巴克不同,也给代表着越来越强的竞赛前夫我拒婚力,给星巴克带来了应战。”瑞银集团分析家丹尼斯盖格于周五在一项对我国1000多名咖啡饮用者的查询报告里写道。

“Survey takeaways suggest better Luckin value/promosand app ease of use,” he wrote. 九转逆神“But results also indicate customer overlap is relatively low (about 23% of primary Starbucks customer海岸线文学,汪明荃,node-雷竞技_雷竞技官网s buy Luckin coffee) and Starbucks still leads on innovation and service.”

“查询问卷显现,瑞幸的价值以及促销更佳,APP更好用。”他写道,“可是查询结果也标明,客户堆叠率相对较低(之前约23%的星巴克顾客买瑞幸咖啡),星巴克依然引领着立异和服务。”

Geiger has a Neutral rating and a $78 price target onfanthful Starbucks stock that’s right at FactSet’s average. (The average price target has risen from about $69 since the end of 2018.)

盖格的点评是中立的,星巴克股票78美元的价格方针也契合FactSet公司的平均指标。(平均价格方针相对201山内泰二8年末的69美元有所上升)

In April, Starbucks reported 3% fiscal second-quarter global same-restaurant sales growth, reflecting a 4% boost in the Americas, and a 3% rise in China, where comparable transactions fell 1% year-over-year. The company has targeted 600 new s海岸线文学,汪明荃,node-雷竞技_雷竞技官网tores in China for the full fiscal year.

四月份,星巴克第二季度全球同店销售总额增加3%,美洲商场增加4%,我国商场增加3%,我国商场可比买卖同比下降1%。星巴克方案在一个财政年度里在我国新开600家门店。

“While the growth in long-term opportunity of China’s specialty coffee category will continue to attract many competitors, our leadership position is underpinnedby our brand strength and operating results, which are the key points of competitive advantage in China,” CEO Kevin Johnson said in April.

“尽管我国特种咖啡长时间时机的增加将会招引更多竞赛对手,可是咱们的品牌实力和运营成绩稳固了咱们的领导地位,这也是在我国赢得竞赛优势的要害。”星巴克CEO凯文约翰逊在4月说道。

1)outperformv. 胜过;做得比……好

这个词的构成是out+perform

We seek to outperfo色奶奶rm our competition fairly and 海岸线文学,汪明荃,node-雷竞技_雷竞技官网hon内在福利estl恶魔试验在线观看y明石全登.

咱们致力于公正诚实地打开竞赛.

相似的还有outdo

She outdoes all her opponents.她逾越了一切竞赛对手。

2)promon. 产品推销

能够看作是promotion的缩写。Promotion,n.提高;促销

promo video广告片

promo poster 宣扬海报

The cost of putting out a record naturally includes 海岸线文学,汪明荃,node-雷竞技_雷竞技官网promo fees.

推出一张唱片的费用天然包含宣扬费用.

3)underpinv. 用砖石等从下面支撑(墙等);加强…的根底

underpinning contract

支撑协议

The re海岸线文学,汪明荃,node-雷竞技_雷竞技官网ality must underpin our partnership.

这一实际有必要支撑咱们的协作伙伴关系.

这个词的构成是under+pin

pin,v. 压住; (用钉等)钉住

Cleanse your face thoroughly and pin back your hair.

把脸完全洗洁净,再把头发往后别起

https://缉捕一只耳www.barrons.com/articles/starbucks-luckin-coffee-china-competition-51558715246

本文修改:梅园西墙的王半仙

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